Hyphen Soak It Up Milky Body Wash 250ml - front pack shot with lather, active infused body care
  • Hyphen Soak It Up Milky Body Wash 250ml - front pack shot with lather, active infused body care
  • Hyphen Soak It Up Milky Body Wash 250ml - in shower moisturizer benefits, model lathering on damp skin
  • Hyphen Soak It Up Milky Body Wash 250ml - three layer moisture system, before and after shoulder skin
  • Hyphen Soak It Up Milky Body Wash 250ml - osmolyte hydration complex, 5% glycerin and 1% trehalose
  • Hyphen Soak It Up Milky Body Wash 250ml - 2.5% oat lipid and 1.5% almond oil lipid care breakdown
  • Hyphen Soak It Up Milky Body Wash 250ml - gentle surfactants explainer with lather over skin layers
  • Hyphen Soak It Up Milky Body Wash 250ml - how to use directions poured into palm, follow with body lotion
  • Hyphen Soak It Up Milky Body Wash 250ml - paired with Bright Barrier Body Lotion, actives for body
  • Hyphen Soak It Up Milky Body Wash 250ml - CCFT Laboratories clinical efficacy certificate for moisturisation
  • Hyphen Soak It Up Milky Body Wash 250ml - PETA approved vegan claims and back of pack ingredients panel
  • Hyphen Soak It Up Milky Body Wash 250ml - in shower moisturizer benefits, model lathering on damp skin
  • Hyphen Soak It Up Milky Body Wash 250ml - three layer moisture system, before and after shoulder skin
  • Hyphen Soak It Up Milky Body Wash 250ml - osmolyte hydration complex, 5% glycerin and 1% trehalose
  • Hyphen Soak It Up Milky Body Wash 250ml - 2.5% oat lipid and 1.5% almond oil lipid care breakdown
  • Hyphen Soak It Up Milky Body Wash 250ml - gentle surfactants explainer with lather over skin layers
  • Hyphen Soak It Up Milky Body Wash 250ml - how to use directions poured into palm, follow with body lotion
  • Hyphen Soak It Up Milky Body Wash 250ml - paired with Bright Barrier Body Lotion, actives for body
  • Hyphen Soak It Up Milky Body Wash 250ml - CCFT Laboratories clinical efficacy certificate for moisturisation
  • Hyphen Soak It Up Milky Body Wash 250ml - PETA approved vegan claims and back of pack ingredients panel
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Soak it up milky body wash - 250ml

Soak It Up Milky Body Wash - 250ml

Gentle, Non-Stripping Body Cleanser | Moisturized Skin Post-Shower | Clinically tested

Rs. 549
Sale SOLD OUT
(MRP incl. of all taxes)

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Helps With

  • Inshower moisturization
  • Post-shower dryness
  • Skin barrier

Works Best For

  • Dull & uneven skin tone
  • Rough, dry & dehydrated skin

Key Ingredients

  • Powerful humectant that maintains skin’s hydration during rinsing
  • Leaves the skin feeling smoother & softer post shower
  • Supports skin’s moisture balance
  • Prevents post-shower dryness
  • Rich in fatty acids that nourish skin
  • Reduces transepidermal water loss (TEWL)
  • Helps restore moisture balance while cleansing.
  • Supports long-lasting softness & moisturization.
  • Powerful humectant that maintains skin’s hydration during rinsing
  • Leaves the skin feeling smoother & softer post shower
  • Supports skin’s moisture balance
  • Prevents post-shower dryness
  • Rich in fatty acids that nourish skin
  • Reduces transepidermal water loss (TEWL)
  • Helps restore moisture balance while cleansing.
  • Supports long-lasting softness & moisturization.

Active Offers

FLAT 10% OFF + 5% off on Prepaid orders
HYP15
BUY 2 @ 799 + 5% off on Prepaid orders
BUY799
BUY 3 @ 1149 + 5% off on Prepaid orders
BUY1149
  • A gentle, non-stripping, and deeply moisturizing body wash that hydrates skin while cleansing & prevents post-shower dryness & tightness.
  • Rich, creamy texture with a pistachio fragrance.

Suitable for all skin types, especially dry, dehydrated & sensitive skin.

  • A gentle, non-stripping, and deeply moisturizing body wash that hydrates skin while cleansing & prevents post-shower dryness & tightness.
  • Rich, creamy texture with a pistachio fragrance.

Suitable for all skin types, especially dry, dehydrated & sensitive skin.

Intensely moisturizes and strengthens skin barrier with the Osmolyte Hydration Complex, 1.5% Almond Oil, and 2.5% Oat Lipid and Fatty Acids
Osmolyte Hydration Complex with 5% glycerin and 1% trehalose
  • Hydrates skin by attracting moisture
  • Retains moisture while rinsing
  • Reduces post-shower dryness & tightness

Nourishing Lipid Care & MicroLipid Technology
  • 1.5% Almond Oil replenishes lipids to make skin soft & smooth
  • 2.5% Oat Lipid & Fatty Acids support moisture balance
Intensely moisturizes and strengthens skin barrier with the Osmolyte Hydration Complex, 1.5% Almond Oil, and 2.5% Oat Lipid and Fatty Acids
Osmolyte Hydration Complex with 5% glycerin and 1% trehalose
  • Hydrates skin by attracting moisture
  • Retains moisture while rinsing
  • Reduces post-shower dryness & tightness

Nourishing Lipid Care & MicroLipid Technology
  • 1.5% Almond Oil replenishes lipids to make skin soft & smooth
  • 2.5% Oat Lipid & Fatty Acids support moisture balance
  • Apply onto damp skin
  • Massage gently until it lathers
  • Rinse thoroughly and pat dry

Pro Tip:

Pair it with the Bright Barrier Body Lotion for brighter, smoother skin that feels hydrated all day.

Suitable for all skin types, especially dry & dehydrated skin

Aqua (Water), Glycerin, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Polyglyceryl-3 Oleate, Acrylates Copolymer, Sodium Cocoyl Isethionate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Caprylyl/Capryl Glucoside, Stearic Acid, Trehalose, Palmitic Acid, Lauric Acid, Avena Sativa (Oat) Kernel Oil, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Lactylate, Polyquaternium-7, Phenoxyethanol, Methoxycinnamidopropyl Behendimonium Chloride, Fragrance, Styrene/Acrylates Copolymer, Methoxycinnamidopropyl Hydroxysultaine, Sodium Gluconate, Caramel, Sodium Hydroxide.

Contains Natural Ingredients. Products with natural ingredients may change color but this does not change their effectiveness.

1. How is Soak It Up different from a regular body wash?

While most body washes focus on cleansing, Soak It Up goes a step further by moisturizing skin while you shower, helping lock in hydration and reduce post-shower dryness and tightness.

2.Will this body wash make my skin feel dry or tight after bathing?

No. The formula is designed to help retain moisture during cleansing and reduce post-shower dryness and tightness.

3.Is this body wash suitable for dry skin?

Yes, it is specially formulated for dry and dehydrated skin, helping keep skin moisturized, soft, and comfortable after every wash.

4.Can people with sensitive skin use this body wash?

Yes. It is a gentle, non-stripping cleanser suitable for sensitive skin. However, we recommend a patch test before use if you have highly reactive skin.

5.Is it suitable for men and women?

Yes. Soak It Up Moisturizing Body Wash is suitable for everyone.

6.Can I use this body wash every day?

Absolutely. Its gentle cleansing formula is suitable for daily use.

7.Does it lather well despite being moisturizing?

Yes. It’s rich, creamy lather effectively removes dirt and impurities without stripping away essential skin lipids. 

8.What makes the cleansing system gentle on skin?

Soak It Up is formulated with a gentle, non-stripping surfactant system that effectively removes dirt, oil, and impurities while helping maintain your skin's natural moisture barrier.

9.How does this body wash keep skin moisturized while cleansing?

It is powered by three moisture-binding ingredients - 5% Glycerin, 1% Trehalose, and 1.5% Almond Oil - that help attract, retain, and replenish moisture during cleansing, leaving skin soft and hydrated after every shower.
In-Vivo Study
94% of consumers found the body wash gentle on their skin*
*based on in-vivo study, 06/2026
Clinically shown to provide lasting hydration for up to 24 hours*
*Based on In-Vivo Study, 06/26
In-Vitro Tested For Gentle Cleansing
Low score on Zein Protein Test, indicating mild cleansing profile Zein Value 69.55 mgN/100ml
*Based on In-Vitro Study, 07/26

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NOTE FROM OUR CO-FOUNDER NOTE FROM OUR CO-FOUNDER

NOTE FROM OUR CO-FOUNDER

At Hyphen, we have built high-performance solution to solve multiple skin concerns. We have researched and gathered the best of efficacious ingredients from the world of nature & science, all hyphened together. All our products are vegan, clean & dermatologically tested, making it good for you & the planet. HAVE - IT - ALL!